Technology - KnowledgeVision

Like many organizations today, KnowledgeVision has done such a good job of generating inbound leads that they couldn’t muster the resources to benefit from them. “We had a major problem; we were driving so many leads that our BDRs could not get to them all,” said Susan Zaney, KnowledgeVision’s Vice President of Marketing, “so essentially the BDRs had no choice but to pick and choose to decide who to contact.” This was frustrating for everyone involved – for Marketing because every one of those interested leads cost money and was worthy of being qualified, and for Sales because no one wants to leave a deal on the table.